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After the terrible 2013 campaign that it had in its foray into Formula 1, the Milan-based tire manufacturer has not been daunted - excuse the redundancy - and not only remains in the master category of world motorsport, but now gives a new blow in its strategy to remain in this sport by contracting the naming rights of 2 grand prix this year. Let us remember that last year, Pirelli agreed to be a sponsor of this series with some conditions placed on it by its “employer”; and those conditions were basically to find mechanisms to help improve the spectacle, to have closer races that were not defined at the beginning of them or in the qualifying sessions and that the tires were part of the race strategies. This is why since last season we have once again seen the wear of the tires to such a degree that, in addition to having spare parts during the race, the safety of the drivers has been put at risk. Pirelli agreed to these changes and to develop several types of tires (super soft, soft, medium and hard) that were suitable for certain moments on the track.

The bad thing was that the drivers and Phone Number List their teams, at the time of the competitions, demanded more from the tires in such a way that in many cases they ended up bursting and both teams and drivers blamed the manufacturer, thereby achieving the worst “publicity” that Pirelli has had in its history. The head of PR did not tire of trying to explain to the media, the teams and the drivers that their tires were the best in the world, that they developed these rims to have wear that would mean pit stops, and that each of their The tires had very clear life periods, which were not being “respected” by the competitors, in such a way that their wheels were exploding. What I'm getting at with this is that it is unfortunate to see how a Sports Marketing case as clear as this one, in which Pirelli seeks to obtain the pillars of a sponsorship, achieves only some of them and that in many months its validity was called into question. quality as a product, and as we say in Mexico, the broth could have been more expensive than the meatballs.



Well, after having finished last season in a less damaging way, now this must be their great season. I hope they have developed a PR plan that explains in detail their role within this series, as well as the reasons for the degradation in their products, it must be clarified that it is NOT due to poor quality, but rather to life spans, this is the time for Pirelli to get its act together, to use its “asset” and for F1 itself to be the one to talk about them, that promotes them and that she now functions as a spokesperson for the brand, and together, send messages worldwide that it is the best option in tires, change the market perception of them, improve the relationship with teams and possibly with the manufacturers and that, crowning these efforts, sales and Top of Mind in the world will increase. Being able to have an asset like this on a global level costs a lot of work, relationships, money and this must be the moment when they begin to enjoy the joys of having it, they have already gone through a storm of bad publicity and image, starting next weekend F1 returns and not only so that we fans of this sport can be happier, support Checo and Esteban, get up at 6 in the morning on a Sunday, but also for Pirelli now is the time to start collecting .
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